Atlantic Game and Tackle

The client, Atlantic Game and Tackle, requested a complete re-do of their old logo. They decided that there were too many elements in the initial logo that they requested a redo to be much more toned down and simple.
Because they are going to have a lot of marketing material with this logo in both small print forms such as visors and car stickers, large format items like t-shirts, sides of boats and trucks, as well as imagery for their store-front, website, newsletters and all marketing materials, simplicity and something eyecatching were important qualities they were looking for.